AdWord and Adsense Campaigns

5 February 2008

I've been putting up Adword campaigns. It's fascinating. See if you can find any of them. All of the adsense/adwords have either www.birthingbetter.com or www.thepinkkit.com as the web addresses.

It's made me think about what pregnant women and expectant fathers are searching for .... hum. Then a friend told me a story about an experience they had.

They were in Europe taking a shower. The hot/cold tap (or whatever you call it) was unique and they liked it. Several years later they were renovating their bathroom and wanted a tap like the one they had seen.

But they had no idea what it was called much less where to purchase on.

They googled 'water taps' or 'faucets' etc. Eventually they found the term which was 'thermostatic something regulator'. From that search they narrowed it down to several companies.

Of course, when we search on the internet we are always narrowing our search trying to find what we specifically want.

So, I've thought more about the specifics. What do pregnant women want? Actually what would make them purchase The Pink Kit Package?

How does it fill a gap? How does it give an answer to an unanswered question or address an anxiety about birth?

How does The Pink Kit Package solve a problem or enrich a person's experience? We know but what are expectant parents looking for?

Are fathers-to-be looking for ways to help their partner in birth? Or do they assume what they are taught in their childbirth class is giving them the answer?

Hum ... what do are looking for? What is your partner looking for? How can we at Common Knowledge Trust answer your questions and fill your needs?